- Liquid I.V® and the international nonprofit, WaterAid, have pledged to provide clean water access to at least 9,780 people in Zambia by the end of 2025
- Liquid I.V.® will expand its global commitment, accelerating its efforts to provide clean water access for communities in need in Zambia, Mexico and Canada
- Funds will support four new projects, including Liquid I.V®’s work with WaterAid in the UK, contributing to Liquid I.V.®’s global ambition to provide clean water access to 2 million people by 2026
- This comes as Liquid I.V® celebrates 1 year in the UK, having launched in March of 2024
Ahead of World Water Day (22nd March), which highlights the urgent need for global water access, Liquid I.V.® has announced it is working with WaterAid, supporting the international non-profit with a grant of €150,000, to provide clean water to at least 9,780 people in Zambia by the end of 2025.
World Water Day highlights the urgent need for global water access - something that affects 2.2 billion people worldwide.* Liquid I.V.® believes that water access is a fundamental human right, and supports equitable access to clean and abundant water. Liquid I.V.® seeks to provide clean water access for 2 million people by 2026.
Access to clean water has profound effects on health, education, and economic stability. The lack of a place to wash hands at home disproportionately impacts adolescent girls and women who are primarily responsible for childcare and domestic chores in many countries worldwide.** Worldwide, women and girls spend 200 million hours every day collecting water.*** Inadequate water, sanitation and hygiene (WASH) services mean that women and girls, in particular, still miss out on school, or opportunities to earn their own income, because they bear more of the burden when it comes to unpaid care and collecting water.^
In Zambia, 6.4 million people – almost a third of the population – don't have clean water close to home.^^ Liquid I.V.® and WaterAid are working together to be part of the solution by providing clean water at Research Station Health Centre in Mazabuka in Zambia, and its surrounding community, a region impacted by the severe recent drought and in critical need of clean water facilities. This is just the beginning of the hydration brand’s long-term commitment to help democratise access to clean water.
"Access to clean water is essential for improved health and well-being," said Adrian O’Brien, Health & Wellbeing General Manager Europe at Unilever. "Liquid I.V.® is committed to driving transformative change and supporting equitable access to clean water. Through Liquid I.V.'s partnership with WaterAid providing sustainable clean water solutions in Zambia, we aim to not only meet the immediate needs of the affected communities but also help drive sustainable change and lasting impact through community empowerment."
Tim Wainwright, CEO of WaterAid, said: “Clean water is essential for life – it's one thing that changes everything, from improving health to keeping children in school. That’s why we’re so thrilled to announce our new partnership with Liquid I V.®, enabling us to reach nearly 10,000 people in Zambia this year. Together our work is helping to ensure healthy lives, full of potential for thousands of people.”
Liquid I.V.® Global Impact Ambition
Liquid I.V.® is committed to donating over 1% of its total revenue globally towards sustainable and inclusive clean water and hygiene initiatives. In the UK, Liquid I.V.® will support WaterAid with a grant of €150,000 to help improve access to clean water in Zambia.
To find out more about the UK partnership between Liquid I.V.® and WaterAid, visit our Impact page.
*UN World Water Day Website; Available at: https://www.unwater.org/our-work/world-water day#:~:text=World%20Water%20Day%2C%20held%20on,tackle%20the%20global%20water%20crisis.; 22 March 2024
**WHO/UNICEF (2023). Progress on household drinking water, sanitation and hygiene 2000-2022: special focus on gender. Available at: washdata.org/reports/jmp2023-wash-householdslaunch (accessed 11 Jul 2023).
***UNICEF (2016). Collecting water is often a colossal waste of time for women and girls. Available at: https://www.unicef.org/press-releases/unicefcollecting-water-oftencolossal-waste-timewomen-andgirls (accessed 09 Jan 2024)
^WaterAid (2021). Missioncritical: Invest in water, sanitation and hygiene for a healthy and green economic recovery. Available at: washmatters.wateraid.org/publications/missioncritical-investwatersanitation-hygiene-healthygreen-recovery (accessed 24 Jul 2023).
^^WHO/UNICEF (2023). Progress on household drinking water, sanitation and hygiene 2000-2022: special focus on gender. Available at: washdata.org/reports/jmp-2023-wash-households-launch (accessed 11 Jul 2023).
